Talkin Tech: Local Market Conditions: Opportunities for Online Wine Sales Are Not the Same for All Stores

Posted on | July 19, 2011   Bookmark and Share
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Helping customers and sourcing product is the daily work of running a store, and you tend to take for granted the conditions of your local market. For example, the prevalence of price posting in the northeast has been a significant factor in creating a number of opportunities for the trade.

Comparing the conditions in different states, it is clear that opportunities for online wine sales are not the same for all stores. In some cases, the structure of the local market that supports your store can work against your efforts to grow online. State regulators, wineries,distributors and trade associations often have competing agendas.

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