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The Connection: October 2011 Edition

Posted on  | October 1, 2011   Bookmark and Share
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360 Vodka Virtual Bartender

360 Vodka Virtual Bartender invites fans to meet brand ambassador Graham Kimura who leads them in an interactive experience to build a unique cocktail. First, Kimura prompts the user to choose 360 Vodka, 360 Double Chocolate or 360 Cola. Then, Kimura helps the user to choose mixers from diverse options like basil, agave nectar, blueberries and lemongrass. Kimura “virtually” blends the mixture with one of six user-selected shaking techniques and the resulting cocktail can be shared via Twitter, Facebook or email.

360bartender.com

J Vineyards & Winery in Sonoma QR Code Labels

J Vineyards & Winery in Sonoma recently celebrated its 25th anniversary. To help connect with modern fans through social media, J has begun integrating informational QR codes onto the back labels of new wine releases—the first two wines in the portfolio released with the code were the 2010 J California Pinot Gris and J Cuvée 20 “Anniversary” sparkling wine. Consumers can scan the QR code with a mobile device, which transports fans to a one-minute video where J founder and president Judy Jordan shares wine and food pairing tips.

Jwine.com

The Quest For Fall Drinks

This fall, Hiram Walker invites cocktail enthusiasts to submit innovative recipes for its Fall Drinks contest—part of the brand’s Quest series of themed contests launching on the Hiram Walker site and Facebook page this year. Facebook fans will help select the winner who best incorporates Caramel Apple Liqueur, Original Cinn Cinnamon Schnapps, Pumpkin Spice Liqueur, Butterscotch Schnapps or Kahlúa into an autumn-themed drink, and the winner will receive an Apple iPad. Submit recipes at

hiramwalker.com or
facebook.com/hiramwalkerUSA

Off The Record With Cabo Wabo

This month Cabo Wabo Tequila kicks off a new rock ’n’ roll conversation series, Off the Record, on the brand’s Youtube channel. The first double-act on the bill is Mick Fleetwood, founder of Fleetwood Mac, and up-and-coming singersongwriter Nicole Atkins. The two collaborated at Mick’s new bar on Maui, Fleetwood’s on Front Street, over glasses of Cabo Wabo to swap stories of tour secrets, marathon songwriting sessions and being established versus breaking through.

Cabowabo.com or
facebook.com/CaboWabo

Coupon-1-2-3

One liquor and beer retailer was convinced there had to be a way to streamline keeping track of coupon redemption and reimbursement. The result of Michael Brady’s quest is patent-pending CouponRedemption123.com, the first full-service coupon redemption service. This system lets businesses enter, track, calculate and print a complete submission form when ready to redeem from the manufacturer. There are unlimited coupon entries and vendor entries, and retailers can check out Coupon123 with a free 30-day trial. $9.99 per month.

couponredemption123.com


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