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The Connection: February 2012 Edition

Posted on  | February 1, 2012   Bookmark and Share
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Bacardi Serves Up Tennis Ace Rafael Nadal

As part of its “Champions Drink Responsibly” social responsibility campaign, Bacardi Limited has launched an international prize competition. Get the chance to “Ace Rafa,” as in Bacardi’s Global Social Responsibility Ambassador Rafael Nadal. Fans who participate in an online virtual reality game and successfully “ace” the Grand Slam winner by using the RoboServ 3000 go into a free drawing to win a spot in the Grand Final. Lucky finalists will meet Nadal in Mallorca, Spain later this year to try and “ace” him in person. The contest runs through March 31st.

facebook.com/ChampionsDrink Responsibly


Pernod Absinthe Superiere & Wagmag Go Mobile For The Arts

Pernod Absinthe Superieure and Wagmag, the monthly art guide for Brooklyn,NY, have joined forces to offer info and interaction with the artsy borough via a new mobile app for iPhone and Android users. The free app, “The Art & Absinthe Guide to Brooklyn,” features Wagmag’s monthly gallery and event listings along with cocktail lounges that serve Pernod Absinthe Superieure (and retail accounts where the liqueur can be purchased). The app connects users with GPS mapping as well as Facebook, Twitter and Foursquare integration.

itunes.com or market.android.com

goCharge Partners With Patrón Spirits

GoCharge, a leading manufacturer and distributor of mobile device charging kiosks, has partnered with Patrón Spirits to bring mobile charging convenience to NYC bars. The patent-pending technology of goCharge is a hit in this fast-paced world of smartphone dependence—the kiosks can charge up to 16 mobile devices at once. Patrón Spirits gains exposure within goCharge’s 50-location NYC Bar Network, which includes exclusive branding for Patrón XO Cafe and Ultimat Vodka. Each branded goCharge kiosk features a digital touchscreen to entertain customers with brand-specific content while they recharge their devices.



Hennessy Tags KAWS Bottles With QR

Hennessy fans recently seeking out the limited-edition Hennessy VS bottle designed by pop artist KAWS have gotten a treat. As part of the promotion, Hennessy has created custom QR codes that were placed on the bottle. The code leads consumers to the interactive microsite hennessykaws.mobi, which offers exclusive Hennessy/KAWS content, including a video about the collaboration and the artist’s inspirations. Visitors can also download the limited-edition label as a wallpaper option for their phones, as well as several Hennessy cocktail recipes. Over 1.5 million consumers have already scanned the Hennessy KAWS bottle, with 2.1 million views of the mobile site and videos.



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