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Pernod Ricard USA Launches Malibu Red With Private Concert

Posted on  | April 19, 2012   Bookmark and Share
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On March 21st, singer-songwriter Ne-Yo helped launch Pernod Ricard USA’s latest innovation, Malibu Red, a blend of coconut rum and silver tequila, with a private concert at New York’s Liberty Theater. DJ Kiss also performed as guests sipped Malibu’s “Red Hot Explosion” cocktail.


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