Posted on | April 27, 2012
Written by | BevNetwork
Key trends for US tracked channel scanner data for the four-week period ending 4/14 are as follows.
Note: we would focus on market share trends or 2-yr avg. sales growth for this Nielsen cycle given this year’s 4-week period included Easter, which was not in last year’s, which particularly distorted results for beverages.
Alcohol: Beer category sales growth was +7.8% (2-yr avg. of +2.0. ABI sales were +7.8% (+1.3% 2-yr avg.) and TAP sales +2.9% (+0.1% 2-yr avg.). ABI’s share was flat, TAP lost 131 bps of share, while Crown gained 15 bps. Wine category sales remained solid, up 10.6% (2-yr avg. of +5.2%). STZ’s wine sales accelerated, up +12.0% (2-yr avg. of +3.2%), and gained 18 bps of share, vs. its 52-week trend of 33 bps of share losses.
Source: Morgan Stanley