Posted on | June 25, 2012
Written by | BevNetwork
Recently, Diageo management from Global Markets came to New York to meet with executives from Diageo North America, Charmer Sunbelt Group and Atlantic Wine & Spirits. The Global Immersion initiative enables executives to better understand Routes–to–Market, which ultimately leads to stronger results. Attendees from various countries received valuable knowledge to take back to their markets and apply in business.