Posted on | June 18, 2012
Written by | BevNetwork
Continuing a program of rapid expansion, San Francisco’s homegrown Slim Spirit LLC announces a new distribution partnership with M. S. Walker of Massachusetts. Adding Slim Vodka, Tequila, Rum, and Gin to its highly regarded portfolio, M. S. Walker ensures a position at the very forefront of the vibrant diet adult beverage market.The Slims remain the only full line of low-cal, zero carb spirits that can be sipped, mixed, and shot.
Utilizing Slim Vodka, Tequila, Rum, and Gin, professional bartenders and at-home hosts mix custom low-cal variations of traditional cocktails. Martinis to Mojitos, SlimSpirit.com offers a wealth of diet cocktail recipes to help Slimterns stay Slim and have fun. According to Slim spokesperson Mike Dean, the Slims appeal to members of the Fitness Generation aged 21-45, enjoying a customer base that is 40% male and 60% female. “The Slims offer a low-cal, mellow cocktail platform,” Dean says, and “we work hard to ensure the price point remains accessible.”
Slim Vodka, Rum, and Gin retail for $14.99 (750ml). And Slim Tequila sells for $18.99 (750ml).
By offering a complete portfolio of diet Slim Spirits, the company is able to offer a comprehensive bar program that helps bar managers add a Slim cocktail menu to their existing beverage lineup. Dean explains, “we print our own complimentary Slim cocktail menu inserts for our bar and restaurant customers—no fuss, no muss: your Slim diet cocktail program is ready to go out of the box.”Off-premise, the versatile Slim Spirits lead the modern party lineup by enabling hosts to mix any of the cocktails favored by their guests. To add a fun twist to any get-together, unique Slim cocktail recipes are included with each bottle. Founded by a bartender, Slim remains committed to the craft.
June 18, 2012