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Ultimate Cocktail Challenge 2012 Announces Winners for Classic & Signature Cocktail Challenges

Posted on  | June 15, 2012   Bookmark and Share
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Ultimate Beverage Challenge® (UBC), is proud to announce the results of the annual Ultimate Cocktail Challenge® (UCC) held at Astor Center in New York City, June 4 – 8, 2012. Ultimate Cocktail Challenge encompasses two distinct competitions – Classic Cocktail Challenge and Signature Cocktail Challenge.

Hundreds of cocktails were tasted and rated over the course of the week to determine which brands would be awarded the coveted Chairman’s Trophy for the top-performing spirits. Led by F. Paul Pacult (Judging Chairman and UBC founder) and Sean Ludford (Co-Judging Chairman), the Ultimate Cocktail Challenge 2012 panel of judges included mixology superstars Eric Alperin, Jacques Bezuidenhout, Tad Carducci, Curtis Cheney, Dale DeGroff, Don Lee, Lynnette Marrero, Jim Meehan, Steve Olson, Julie Reiner, Willy Shine and David Wondrich.

UBC’s Classic Cocktail Challenge assessed how spirits performed as the base of classic cocktails, naming for example the best gin to make a dry gin Martini, the finest tequila for a classic Margarita, etc. Entered brands were tasted in all cocktail recipes for their category. For instance, all gins were tasted in a Martini, Aviation and Negroni.

Many consumers have a favorite go-to classic cocktail that they shake up at home, but few have the time or resources to experiment with dozens of different brands to determine which is the best spirit for their favorite classic recipe. Ultimate Cocktail Challenge results, which are provided by the foremost cocktail authorities, give reliable recommendations for purchasing decisions.

“We believe that UCC ratings provide consumers with the necessary information for the best spirit to use in simple cocktails that they can make at home,” says Paul Pacult. “For our judges, Sean and I carefully selected some of the best cocktail palates in the industry who collectively have tasted tens of thousands of cocktails. We can’t imagine a better panel of judges to taste, rate and vote on the best spirit for a particular classic cocktail. Ultimate Cocktail Challenge is unique in this respect as there is no other competition that looks at spirits in cocktails in this way.”

Signature Cocktail Challenge assessed the quality of proprietary cocktail recipes entered by individual brands. This year more than 50 proprietary recipes were submitted, and five were awarded the Chairman’s Trophy, the highest Ultimate Cocktail Challenge honor.

Says Pacult, “The reason that classic cocktail recipes remain so popular is because they possess a ratio of ingredients that produces a harmonious taste. This year we were surprised that many of the Signature Cocktail entries did not show off their featured spirit to its best advantage or produce a great-tasting and balanced cocktail. And because UBC has strict but fair rating standards as well as a strong belief that awards should not be handed out to brands merely because they have entered, it was found that only five Signature Cocktail recipes produced a delicious and award-worthy cocktail. These five were awarded the Chairman’s Trophy.”



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