Posted on | June 6, 2012
Written by | BevNetwork
|VOLÉRE: HOW YOU SAY ‘GAME-CHANGER’ IN ITALIAN
There are a lot of premium varietal wines coming to the U.S. from Italy, but only one comes in its own “pocketbook.” Volére, from Cantina di Soave, has three tasty wines—Pinot Grigio, Merlot-Pinot Noir and Rosé—clearly aimed to catch the eyes of women shoppers. No wonder it was a hit with Elisabeth Hasselbeck on The View. Using standard bag-in-box technology but in a nifty, pocketbook-like exterior, these 1.5L wines are priced to grab-and-go at SRP $12.99. The outershipper is even designed to look like a stylish trunk.
|SOCIAL MEDIA, MEET SAUVIGNON BLANC
Figuring how to make social media actually work continues to engage wine marketers. Here’s a new one: Cecchetti Wine Company’s Line 39 Wines has launched a promotion with restaurants to find the best pairing for their Lake County Sauvignon Blanc (SRP $10). Chefs and somms create their best pairings and submit photos, which are then posted on Facebook for fan voting. The restaurant with the winning Line 39 Sauvignon Blanc pairing will get to host Cecchetti 5th anniversary dinner later this year.
ESPORAO: ARTISTRY ON BOTH SIDES OF THE GLASS
The tradition of commissioning original art for different vintages of a wine, pioneered by Chateau Mouton-Rothschild in the 1940s, has been emulated often. One winery that has applied this practice with great success (since 1985) is Esporao, based in Portugal’s Alentejo region. For the 2010 Esporao Reserva White and 2009 Reserva Red, artist Rui Sanches evoked the landscape of farms and fields in Alentejo. The white (SRP $19.99), based on Antão Vaz, Arinto and Roupeiro, is remarkably bright yet creamy and textured—appealing to Chardonnay lovers looking expand their horizons. The red (Cabernet Sauvignon, Aragonês, Alicante Bouschet and Trincadeira; SRP $24.99) features dark fruits, spice and fine structure.
|RESTAURANTS TARGETED FOR HIGH-PROFILE LAUNCHES
Even the most established wine regions need to keep evolving to stay on top. Rioja has been especially adept at bringing exciting new wines to market. Marqués de Cáceres’s fruitforward Rivarey Crianza features elegant new packaging and a smooth, fruit-forward profile, at just $7.99 SRP. New to the U.S., Viña Eguia is an old Rioja property that was bought and revitalized by Bodegas Muriel; the 2007 Reserva is a fine debut at SRP $18.99. Bodegas Tarón, well established in Rioja Alta but new to our market, already has distribution in multiple states; their playful $11.99 entry-level Tempranillo, Viura and Rosé over-deliver at $11.99, and the silky but resonant Reserva—from vines averaging 70 years of age—has become the secretweapon glass pour at savvy NYC restaurants.
Meanwhile, Ana Fabiano has capped off 20 years representing Riojan wines with a brilliant hardcover book, The Wine Region of Rioja (Sterling Epicure; $35). It is both a journey into the region and an armchair guide to the wines and wineries.