Posted on | August 24, 2012
Written by | BevNetwork
Following the recent launch of their new cans to-go, Kahlúa, the original and number one selling rum and coffee liqueur in the world, announces it is giving its logo, bottle and shipper design a facelift. Kahlúa’s evolutionary new look, appearing on shelves and back bars beginning in September, will lend a more premium and modern feel to the brand’s entire portfolio.
“Kahlúa is one of the most recognized brands in the industry,” noted Brand Director Michelle Sanders. “Our goal through this visual upgrade is to incorporate subtle changes that enhance the appeal of the brand and reinvigorate it, without taking away from the iconic character that is Kahlúa.”
The new bottle has a more confident posture, a metallic twist-off cap, and an optimized logotype, resulting in a sharper, more appealing look that remains distinctly Kahlúa on shelves. The new Kahlúa shippers have been designed for optimal “pop” when stacked at retail. The base brand shipper is a bold red, incorporating the brand’s signature “Delicioso” banner, and a large “Rum & Coffee Liqueur” call-out below the case cut line. Especial and permanent Flavors, such as Cinnamon Spice, French Vanilla, Mocha and Hazelnut, have been designed to telegraph a warm, coffee house feel. Limited Edition Flavors for Holiday are playful and festive – and can be used to build impressive displays.
The new enhancements will be made for the entire Kahlúa line-up and will flow into retail and on-premise outlets as current inventory is depleted.