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The Find: August 2012 Edition

Posted on  | August 1, 2012   Bookmark and Share
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PILSNER URQUELL LAUNCHES FRESHNESS INITIATIVE

Concerned that their beer in America was not matching the quality back in the Czech Republic, MillerCoors has launched a plan to ensure the freshness of Pilsner Urquell arriving stateside. Beer has three enemies—time, heat and light—and the initiative addresses all three. As of July, Pilsner Urquell is now shipped from the brewery within 30 days aboard refrigerated containers; at the same time, new fully enclosed secondary cartons keep the beer safe from light. All of the new Pilsner Urquell packaging will explicitly state “Express Shipped Cold” and will be available in 4-pack cans and 6-pack and 12-pack bottles, in addition to draft.

millercoors.com

SUPERFRUIT LIQUEUR OFFERS EXOTIC TASTE OF BRAZIL

Over 500 açai berries go into one bottle of new Cedilla liqueur. Once harvested in the Amazon, the “superfruit” berries are macerated for one month in Cachaça (the Brazilian sugarcane spirit now legally distinct from rum) at Maison Leblon. Finally, it is blended, with hints of ginger root, orange zest, local spices and a dash of natural cane sugar. Designed to enjoy alone, with a splash of club soda or bubbly, or in creative cocktails.

SRP $34.99

cedilla.com.br

TRADITION GOES MOD IN SLOVAKIAN TEA LIQUEUR

From Slovakia’s snow-capped High Tatra Mountain Range comes a novel spin on a most traditional beverage—tea. Inspired by an old custom where chalet guests were welcomed in from the cold with hot herbal tea doused in alcohol, Tatratea liqueurs unite brewed black tea with a slew of handpicked botanicals in a unique fermentation process. The original (104 proof) launched in Slovakia in 2004; since then, five more variations have been added (Coconut, Citrus, Peach, Bohemian Berry and “Outlaw,” with proofs ranging from 44 to 144), each involving complex macerations. The brand is a hit in Slovakia, where annual case sales are about 200,000. Now Americans have a crack at Tatratea.

SRP range $24.99-$39.99

tatrateas.com

1978, A VERY GOOD YEAR, IS EVEN BETTER NOW

Anchor Distilling Company President David King has announced the release of a “new” whisky from The Glenrothes distillery, specialists in single-cask and reserve single malts. The Glenrothes 1978 vintage, bottled in January 2008, is described by brand ambassador Ronnie Cox as “masses of plummy spice and rich honeyed treacle on the nose. Wonderful, cooked fruit.” Only 5,600 bottles will be available globally; it reaches here in August and will retail for about $500.

anchordistilling.com

  NEW VODKA BRINGS THE DESIGN THUNDER (& LIGHTNING)

Fou-dré, lightning in French, is the name of a striking new vodka. Angular and statuesque, the vivid purple bottle—designed by Michigan-based Flow- Design and manufactured in France from 100% recycled cosmeticgrade glass—can actually be nested with a second bottle. The vodka within is infused with natural pomegranate and ginger—ideal neat, over ice or mixed. Fou-dré was created by Chanel Turner, a 28-yearold consumer and vodka lover, who is now the first African-American woman proprietor of a vodka brand.

SRP $41.99

fou-dre.com

flow-design.com

 

 


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