Posted on | September 13, 2012
Written by | BevNetwork
New Amsterdam® Spirits announced today that it sold more than one million cases of New Amsterdam® Vodka in its first 12 months in market, making it the fastest spirits brand in history to do so.
“We are thrilled to have met the one million case mark so quickly and are grateful to our distributor network and retail partners for all their effort and commitment in helping us reach this achievement,” said Gerard Thoukis, Senior Director of Marketing, New Amsterdam Spirits Company. “Accomplishing this feat has strengthened our commitment to growing the New Amsterdam brand and we are extremely excited about what the future holds.”
Since its launch, domestically-produced New Amsterdam Vodka has gained acclaim among industry insiders and consumers alike, enabling the brand to grow at a rapid pace. New Amsterdam Vodka was awarded a score of 92 by The Tasting Panel magazine, placing it in the “Outstanding” category, as well as “Three Stars” from F. Paul Pacult’s Spirit Journal. The brand recently received a “Platinum – Best in Class” rating from the 2012 SIP Awards.
In addition to industry recognition, New Amsterdam Vodka has built consumer awareness by highlighting the smooth nature resulting from its “five-times” distillation process in its marketing communications. The brand has also tapped into the consumers’ sense of nostalgia for classic masculine values by creating pop-up “Shave Lounge” experiences at major events throughout the nation. The many who have tried New Amsterdam Vodka know that it is smooth enough to be enjoyed straight, yet versatile enough to be mixed in a variety of classic and modern cocktails.
The very successful launch of New Amsterdam Peach Flavored Vodka and New Amsterdam Red Berry Flavored Vodka in July 2012 contributed to the million case achievement.
Alongside the original New Amsterdam Gin, the New Amsterdam Spirits portfolio includes New Amsterdam Vodka, New Amsterdam Peach Flavored Vodka and New Amsterdam Red Berry Flavored Vodka.
Sept. 13, 2012 /PRNewswire