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Beverage Media Group New York Unveils ‘The Cellar’, Next Generation of Technology Innovation for Beverage Alcohol Trade

Posted on  | October 24, 2012   Bookmark and Share
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Online order and search volume projected to grow significantly in 2013
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Beverage Media Group, the leading business communications provider for the beverage alcohol trade, has unveiled The Cellar, a new online ordering and search engine. The newly designed technology platform can be fully integrated with wholesale inventories and will debut in the New York metro area with plans to launch nationally.

Through innovative features such as SommSearch – a powerful faceted navigation tool – The Cellar on BeverageMedia.com represents the most comprehensive online search technology available in the market today, and the only B2B service to offer sommeliers and retailers the benefit of online ordering direct with distributors.

“Beverage Media Group has been dedicated to designing solutions for beverage alcohol licensees for the past 75 years – we introduced our first eCommerce platform in 1997, and we’ve had many years of experience managing data technology solutions in print and online for our industry partners,” shares Jason Glasser, Chief Executive Officer. “Today, approximately three million searches are conducted annually on our B2B platform, and we process over $175 million in electronic orders, levels we project will grow significantly in the coming year based on current user trends.  We are thrilled to lead the next generation of technology innovation and enable distributors, retailers, and sommelier partners to better conduct their business.”  

“The Cellar builds on our existing platform and allows us to fully integrate with new business processes and partners,” states Ian Griffith, Vice President and Director of eCommerce, Beverage Media Group.  “Sommeliers and retailers will be able to access more product information and real-time pricing data than ever before through our proprietary SommSearch software. We are also introducing an all-inclusive policy, inviting New York distributors to take advantage of our product listings and order integration.  We are building this platform as a communications tool for distributors and their salespeople.”  

In addition to The Cellar, Beverage Media Group’s eCommerce division hosts websites for approximately 200 retailers around the U.S., providing dynamic navigation for consumers to shop online at their favorite wine stores, and enabling stores to easily update inventory and leverage product categorization and sales lists from POS systems.  

Beverage Media Group is encouraging beverage alcohol licensees to register at beveragemedia.com/newaccount. Qualified users will then be able to access The Cellar.  Distributors who are interested in receiving more information about listing their products on The Cellar should contact Ian Griffith at 201-820-4921.

About Beverage Media Group, Inc.  
For 75 years, Beverage Media has been the #1 source of beverage alcohol information to licensees in New York and around the United States.  With member publications in 34 states, the company reaches over 100,000 licensees each month in print through its beverage industry publications. Beverage Media Group’s e-Commerce division builds data technology solutions for wholesalers, sommelier and retail partners, including hosting and development of 200 retail websites nationally and The Cellar, the industry’s most comprehensive B2B search and ordering platform. (www.beveragemedia.com; www.bevsites.com)


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