Posted on | October 17, 2012
Written by | BevNetwork
The Last Store on Main Street—the statewide coalition of retailers, wineries, small business advocates, unions and distributors—has launched a new statewide promotion to boost the sales of New York wines through the holiday season.
Throughout October and November, retailers across the state participating in the “New York State of Wine” campaign will host in-store tastings with NY wineries, run specials on New York vintages and include local wines on their list of Thanksgiving and Holiday selections. Participating retailers will also display festive, full-color posters in their shops to remind consumers of the high quality of New York wines.
This marks the fourth consecutive year the coalition has stepped in to run this kind of promotion. “We are proud to continue to do all we can to tell the story of New York wines in our stores,” said Jeff Saunders, Coalition founder and President of the Retailers Alliance. “New York wineries make great wines that can compete with any in the world, and we enjoy offering home-state options for customers when are shopping for wine.”
“There’s something for everyone in New York’s vineyards,” said Stefan Kalogridis, Coalition leader and President of the New York State Liquor Store Association. “Give a New York wine this holiday season—it’s a great gift.”
Michael Correra, Executive Director of the Metropolitan Package Store Association and a Coalition leader, said, “Working together with wineries, we can help promote NY wines and increase consumer demand among New Yorkers. That’s good for our stores, for the wineries and for the state.” Indeed, support of regional wine is at its highest level ever in many states; the new poster campaign and related wine tastings are expected also to boost tourism in the Finger Lakes, Hudson Valley and Long Island.
New York ranks third in wine production, behind California and Washington, and second in wine consumption. The Last Store on Main Street is determined to help the New York wine industry grow by educating and introducing consumers to local wines.
To get your “New York State of Wine” poster, visit lastmainstreetstore.com or call 212-681-1380