Posted on | November 21, 2012
Written by | BevNetwork
On October 4th, representatives from Sidney Frank and Southern Wine & Spirits gathered to show off a billboard celebrating Jägermeister’s sponsorship of the first annual 16-day NYC Oktoberfest, held at Penn Plaza. The team also enjoyed the tented event that day which featured communal picnic tables, leiderhosen-clad staff and traditional German fare. Attendees enjoyed a “Shot and a Brat” deal for a shot of Jäger and a bratwurst, while Jägerettes were on hand to serve ice-cold Jäger out of Shot-Skis, which allow for placement of four shots for four people.