Posted on | December 19, 2012
Written by | BevNetwork
This fall, the Last Store on Main Street coalition again ran a promotional poster initiative for New York State wines which ran through the holiday season. Retailers across the state participated in the fourth consecutive seasonal campaign to get consumers to “Fall in Love With New York State Wines.” Retailers displayed supportive posters, held in-store tastings of state-made wines and offered special promotions.
Beverage Media would like to thank those whose efforts were integral to putting this coverage together. Thank you to Michael Correra of the Metro Package Store Association and to Retailer Alliance’s Jeff Saunders as well as to Margaret Vandervort for support and getting the word out to members.