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Bacardi Acquires St. Germain Liqueur

Posted on  | January 8, 2013   Bookmark and Share
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Bacardi Limited, the largest privately held spirits company in the world, has acquired St-Germain, the super-premium elderflower liqueur.

In acquiring St-Germain, one of the fastest-growing spirits brands in the United States, Bacardi Limited enhances its portfolio with St-Germain’s captivating fresh flavor, reminiscent of tropical fruits, pear and citrus with a hint of honeysuckle. The extraordinary taste of St-Germain is at the heart of the increasingly popular St-Germain cocktail. “The unique taste and balance of St-Germain mixes beautifully with our other brands. St-Germain brings fresh flavor to every cocktail,” said Ed Shirley, President and CEO of Bacardi Limited. “It is a natural fit for our portfolio, and we look forward to sharing it with consumers globally.”

Read the full release and see video footage here.


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