Posted on | January 21, 2013
Written by | BevNetwork
Hunger in America is real and the statistics are startling. One in six Americans do not have access to enough food, and 17 million children in America go hungry each day. Right here in the Big Apple, nearly 1.5 million New Yorkers live in poverty, struggling to put food on the table.
Beaulieu Vineyard (BV), the great American winery in the heart of the Napa Valley, is committed to the fight against hunger. In the past two years BV has donated the equivalent of more than 2,000,000 meals to the nation’s food banks through the BV Give & Give Back national hunger awareness program. When opportunities for community service arise, it’s not surprising that BV, parent company Diageo, and sales partner Atlantic Wine & Spirits, make local food relief agencies a top priority.
On December 14th, a large group of employees from Atlantic Wine & Spirits, BV and Diageo, gathered at City Harvest in Long Island City for a day of volunteerism and to present a donation check for City Harvest’s food rescue efforts. City Harvest has a mission to link the food industry and the many organizations that provide food for New York’s hungry. Each year City Harvest rescues and delivers more than 42 million pounds of food from local and regional food purveyors to non profits.
After a tour of City Harvest’s large and well organized warehouse and after some helpful pointers from the City Harvest staff, the intrepid group of more than 50 volunteers was turned loose on massive delivery containers full of sweet potatoes. The mission? Sort the good potatoes from the bad and repackage them into manageable sacks of 10 lbs or so. Over the course of several hours, led by Diageo SVP Joe Lehane, and DC&E Director Laura Hoffman, the team of volunteers sorted and repacked 22,000 lbs of potatoes – a feat that might have taken the City Harvest staffers weeks to process.
After Project Sweet Potato Sort was safely in the bag, the team applauded as Joe Lehane presented a check for $15,000 to City Harvest organizers. For every donation dollar, City Harvest can rescue and deliver 4 lbs of food. The BV donation helped contribute another 60,000 lbs of food to the tables of New York’s hungriest citizens – and that’s not small potatoes!