Posted on | February 1, 2013
Written by | BevNetwork
A new ready to drink Margarita brand is launching this winter under the name SmarteRita. SmarteRita is the brainchild of Kelly Shuman, an entrepreneur in Dallas, TX who recognized that there was an opportunity for a premixed Margarita that not only delivered on the low calorie front, but more importantly, tastes great.
“Skinny Girl did a fabulous job of creating a new category targeting female consumers. We thought there was an opportunity to reach a broader market—including men who were looking for the simplicity of a Ready-to-Drink Margarita — but that didn’t compromise on taste. And we don’t compromise on taste; SmarteRita is made with premium silver tequila, triple sec, agave syrup, and all natural flavors and colors, winning a silver medal at the WSWA tasting competition,” said Shuman.
In blind comparison tastings the 25 proof product (12.5% ABV) SmarteRita consistently outperforms competitive products, “and we’re often told by consumers that it tastes like a freshly made Margarita you might get at a cocktail bar,” Shuman added. “We think the combination of premium and all natural ingredients, as well as the relatively higher proof level, make the product appealing to a broad audience of men and women.”
SmarteRita is available in 750ml and 1.75ml bottles in TX, CO, IL and MN. Rollout to other states planned as distributor agreements are signed.