Posted on | March 14, 2013
Written by | BevNetwork
Heaven Hill Distilleries, Inc., the nation’s largest family-owned and operated independent spirits producer and the world’s second-largest holder of aging Bourbon, today announced the March release of a special bottling of Elijah Craig Barrel Proof Small Batch Kentucky Straight Bourbon Whiskey.
The limited edition release, which will be allocated to markets nationwide that currently offer Elijah Craig, takes advantage of both the surging popularity of high end Bourbons and American Whiskeys, and the trend toward high proof or barrel strength bottlings. It also leverages the critical acclaim for Elijah Craig Bourbon and the high regard with which critics and aficionados hold the brand, which is a past winner of Whisky Magazine’s “Best of the Best” Bourbon, Whisky Advocate’s “Best Buy Whiskey of the Year”, Double Gold Medal at the San Francisco World Spirits Competition, and “Best Bourbon Aged 10-12 Years” from Jim Murray’s Whisky Bible.
The new Elijah Craig Barrel Proof Small Batch Release will begin shipping in mid-March to retailers and fine restaurants and bars in nearly every market nationwide, though quantities are limited and strictly allocated. With a national average retail price of $39.99, the new expression of the famed Elijah Craig brand represents a real value for a 12 year old, barrel proof Bourbon, and is expected to be in high demand. In addition, the release will forgo traditional chill-filtering, meaning all the natural esters and taste components from the barrel are preserved, giving the Bourbon a particularly rich flavor and mouthfeel.
The new release will be offered in the traditional distinctive Elijah Craig flask-style 750ml bottle, with the familiar oversize cork stopper and Elijah Craig signature blown into the front of the glass. Available in a three bottle case, the new release will carry a dark brown version of the cartouche-style Elijah Craig label, with “Barrel Proof” highlighted in red and hand written proof/alcohol by volume information, which will vary from one dump to the next. The proof of the initial release will be 134.2, or 67.1% alcohol/volume. A shelf talker will also be offered to retailers to highlight the brand in today’s cluttered premium Bourbon array.