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Personal Page: May 2013

Posted on  | April 24, 2013   Bookmark and Share
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William Slone, Jody Slone-Spitalnik and Jason Glasser of Beverage Media Group

 

LET’S ASK OUR EDUCATORS TO EDUCATE

The Center on Alcohol Marketing and Youth at Johns Hopkins University has determined that each liquor store added to the city of Los Angeles was associated with 3.4 incidents of violence per year. Therefore researchers concluded it is urgent that “alcohol outlet density” be reduced nationally.

Gee, that’s really going to the heart of the problem! While they are at it, how about reducing “parking lot density” to reduce the number of traffic accidents. Oh, you are afraid that people will have to drive around, and just get into more accidents?

Speaking of accidents, efforts by our industry to better educate the public to the dangers of drinking and driving have contributed to a 65% decrease in alcohol-related traffic fatalities, since 1982, according to the Century Council.

Seems that educating people is a lot more effective than inconveniencing them.

William Slone, Chairman

INTENT OF THE LAW

Law is defined as “a binding custom or practice of a community.” How that is defined in legislation can be challenging, but the intent of the law is generally clear.

So it has played out in the case of ShipCompliant’s MarketPlace platform. This system was developed for direct consumer sales of wine, but the SLA has determined that they are not compliant with state rules.

They determined that although these products passed through the retailer and wholesaler, they did so in an entirely passive way. According to the SLA, licensees played no active role in decisions regarding stocking, pricing or promotion of these products. The goods merely passed through their hands for a flat fee.

I suppose this idea could hold a passing appeal. However, I believe that the intent of the law is to have licensed individuals fully responsible and engaged in these decisions and not be a passive transfer point. If I am right and those standards ever began to erode, one ‘binding custom and practice of the community’—called the three tier system—might also be challenged.

Jason Glasser, Chief Executive Officer

MILLENIAL POWER

It has become clear in the past few years that the Millennial generation is full of educated, curious 20-somethings who hold a lot of buying power in their hands…along with their smartphones. Today’s young wine consumers are proving to be shrewd, savvy customers who don’t exactly drink what their parents do. Millenials are also the group that has grown up with social media. See “Social Media for a Social Business” to better understand how the wine business in particular is enhanced by strategic social media.

As I write this, we are preparing to head to Orlando for this year’s WSWA Convention. For the past few years, it’s been amazing to see the flavor spectrum expand from vodka, to whiskey and tequila and beyond. Check out “The Fervor for Flavor” to see how the infusions continue to make waves both on- and off-premise. We also recently sat down with Craig Wolf of WSWA to get a preview of this year’s event. Lastly, when it finally warms up in New York, I really start to think about gin-based cocktails. I’m not alone. In “The Gin Game,” discover how gin is integral to the current cocktail renaissance.

Jody Slone-Spitalnik, Chief Operating Officer


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