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Sauza Tequila Unveils New “Make It With a Lifeguard” Campaign

Posted on  | April 16, 2013   Bookmark and Share
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Sauza® Tequila, the margarita’s favorite tequila, unveils the second iteration of its popular “Make It” campaign. The successful marketing program broke new ground in 2012 by speaking to women the way they want to be spoken to while delivering a visual delight – a Fireman, an adorable kitten and a great-tasting recipe for margaritas.  This year’s campaign, “Make It With a Lifeguard,” introduces women to a new hero who’s ready to rescue them from any situation, whether an ex or just everyday stress, with a refreshing Sauza® margarita.

The Red-Hot Original Refreshed for 2013

The 2012 viral sensation that generated more than 10 million views and landed a spot on YouTube’s 2012 Most Watched Ads list, is back for a second year.  This year, Sauza® will introduce a sultry Lifeguard and a furry, golden retriever puppy, providing women with exactly what they need – an empathetic ear paired with an ice cold margarita.  The nine-month campaign will include PR and retail extensions, as well as a robust digital and social plan, a national sampling tour, customized online and mobile content and a series of online videos featuring the Sauza® Lifeguard.

Sauza® Tequila pioneered the way brands speak to women with its “Make It With a Fireman” campaign in 2012, featuring the perfect recipe for success with female consumers. With the introduction of its second iteration, Sauza® is once again proving that it knows what women want.  To view the first “Make It With a Lifeguard” video, visit: YouTube.com/SauzaTequila.


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