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The Find: April 2013

Posted on  | April 1, 2013   Bookmark and Share
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JIM BEAM SCARES UP ‘JACOB’S GHOST’

Jim Beam has launched Jacob’s Ghost, a new white whiskey that celebrates the “spirit” of founding distiller Jacob Beam by perfecting the white whiskey he first made more than two centuries ago. Aged for a year in white oak barrels, Jacob’s Ghost elicits the wood-influenced flavors and hues of a bourbon but offers a lighter body and more adaptable character. Ideal for whiskey cocktails; mixed drinks that typically feature vodka, tequila or rum; or for white spirits aficionados who want to try something new. In a recent study, Jacob’s Ghost was the highest performing whiskey concept ever tested by Jim Beam. 80 proof.

SRP $21.99

jimbeam.com/jacobs-ghost

ALTAR: DREAM TONICS FOR MIXOLOGISTS

Ingredients of intensity, complexity and balance are the mixologist’s “tools de force”, and now the tool box just got more potent with the debut of Altar, a line of non-alcoholic “herbal martinis” featuring exotic combinations of fruits, vegetables, teas, flowers and spices. Sporting evocative names—Aphrodisiac, Bliss, Chi, Chill and Restore—these potent liquids look may lik e just another lineup of tutti-frutti juices, but with all-natural ingredients ranging from lavender to saffron to hyssop to shiso, they pack a savory punch.

While they can stand alone as sophisticated, alcohol-free adult beverages, what makes them stand out is their tonic-like character—ideal f or mixing with vodka, gin, whiskey, rum and more. Altar recently kicked off in Chicago, Atlanta and Boston, with availability in all major U.S. markets being t argeted by June. In Atlanta, the cocktail list at James Beard-nominated restaurant Cardamom Hill includes and Altar’d Chai (Altar Aphrodisiac, Cognac, chai) and a Blissful Dry Martini (vodka, Altar Bliss, dry vermouth). Thanks to their int ensity, Altar’s five expressions are cost-efficient as well, with a 1 oz. dose adding a dozen or more exotic elements to a drink for only about 50 cents.

altarco.com

 

GONE FOR DECADES, MICHTER’S SOUR MASH IS BACK

During the 1970s and ’80s, Michter’s Original Sour Mash was the brand’s best-selling whiskey type. But it disappeared from the marketplace in 1989 when the distillery, which dated back to 1753, went bankrupt. Since its revival in the 1990s, Michter’s has focused on small-batch bourbon and rye—and now they have resurrected the sour mash, which begins like a rich, sweet bourbon on the palate, but finishes with the dry spice notes of a rye. 86 proof.

SRP $44

michters.com

 

 

MARILYN MONROE GETS A VODKA OF HER OWN

Marilyn Monroe’s enduring status as one of the Hollywood’s cultural icons has long enjoyed a presence in wine via the fortuitously named Marilyn Merlot. Now she’s getting vodka, too. Three Olives, in collaboration with the starlet’s estate, is launching Three Olives Marilyn Monroe Strawberry Vodka, featuring the tempting taste of strawberries and a hint of cream. The flavor is symbolic of Marilyn’s sweet, flirty, luscious and sultry personality. 70 proof.

SRP $21

threeolives.com

 

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