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The Find: July 2013

Posted on  | June 28, 2013   Bookmark and Share
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BELVEDERE HAS ALL 19 HOLES COVERED

Belvedere Vodka has been named as both the Official Vodka of the PGA of America. The agreement aligns the world’s largest professional sports organization (27,000 strong) with the superpremium unfiltered vodka through 2015. The sponsorship will be highlighted through advertising, social and digital media activation, country club viewing parties and fine wine and spirits store promotions. As for weekend linksters, Belvedere may not be able to correct that pesky slice, but it may make golfers feel a little better at the proverbial 19th hole.

belvederevodka.com

SOUTHERN COMFORT EXTENDS CHEEKY TV CAMPAIGN

Southern Comfort has launched the next chapter of their “Whatever’s Comfortable” campaign with a new television spot entitled “Shampoo.” Mark Bacon, the brand’s managing director, notes: “We’re comfortable being Southern Comfort and we want our consumers to embody that same attitude.” The integrated campaign, created by Wieden+Kennedy New York, also includes digital activation, outdoor placements and on- and off-premise account activation. Additional spots focused on Southern Comfort Lime and Southern Comfort Bold Black Cherry will roll out later this summer.

southerncomfort.com

 

GOOD SCOTCH COMES IN SMALL PACKAGES

Scotch lovers like to speak of “a wee dram.” This compact trio from Glenrothes appears to put the emphasis on “wee” but delivers big on the dram side. The set contains three 100ml bottles: Glenrothes Select Reserve, with full malty flavor and medium sweetness; the soft and mature 1998; and 2001, vivid on the palate with a finish of sweet oaky vanilla and lingering spices. Priced to sell for $39.99, the smartly packaged set presents an opportunity to try (or gift) three different single-malt Scotch expressions from a top producer without breaking the bank.

anchordistilling.com

 

 

OWL’S BREW: TEA FOR WISE MIXOLOGISTS

Amid the countless vodkas and whiskies and gins at this year’s Manhattan Cocktail Classic, Owl’s Brew stood out—because it’s not alcohol at all. It’s thoughtfully crafted tea, designed to be a mixer for clever cocktails. Owl’s Brew is fresh-brewed and bottled, with three simple ingredients: water, tea and agave syrup (the agave is key because its low glycemic index makes it easier to digest than sugar). The three varieties of Owl’s Brew are sweet yet spicy Coco-Lada with a touch of coconut; Pink & Black, a Darjeeling tea with hibiscus; and Naked Arnold (think lemony Arnold Palmer), sweetened with stevia and under 10 calories per serving. Bottled at a strength to mix with a variety of spirits in a 3:1 ratio, Owl’s Brew is already popping up on cocktail menus at Pure Food & Wine, SPIN NYC and Gramercy Park Hotel. Wholesale pricing: $8.99/32oz.

theowlsbrew.com

 


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