Posted on | July 11, 2013
Written by | BevNetwork
On June 19th at 3:47pm, Liquor Land of Hamden, CT, placed an order on BeverageMedia.com with Worldwide Wines, a division of Brescome Barton, Inc., for a case of 1.5L Cavit Pinot Grigio. It was the one millionth electronic order placed on the website.
“For the last several months, we’ve been getting excited knowing we were approaching the millionth order milestone,” shares Jason Glasser, Chief Executive Officer. “It does not feel that long ago when we started our counter with order number one.”
Dedicated to creating data and information solutions in print and online for licensees for the past 75 years, Beverage Media Group first introduced their eCommerce platform in 1997. This B2B platform enables retailers and restaurateurs to place orders directly with beverage alcohol distributors who list their portfolios on BeverageMedia.com. Today, approximately three million searches are conducted annually, and the company expects to facilitate over $200 million in electronic orders in 2013.
Upon learning that his store placed the millionth order, Liquor Land owner Michael Wartell commented, “That’s great news! It took a lot of hard work on everyone’s part to get BeverageMedia.com to where it is today-and I don’t know how ANY stores today can operate without eOrders.”
Moments after the Liquor Land order was placed, the Cupping Room Café in New York City placed an order with Empire Merchants and Chevy’s Fresh Mex with Fedway Associates in New Jersey. BeverageMedia.com will reach its two millionth order milestone at a much faster pace, notes Glasser, who projects significant growth in the year ahead based on current user trends and the evolution of the company’s online offerings.
In 2012 BeverageMedia.com launched The Cellar, a new online ordering and search engine. “The improvements made on The Cellar give sommeliers, retailers and salespeople more access to product information, and they can get real-time pricing and availability data faster and easier than ever before,” said Ian Griffith, VP of eCommerce. “These trade members now have the ability to build lists and share them by email or via social media. They can also create promotional PDFs on thousands of products with descriptions, labels, bottle images and tasting notes.”