Posted on | July 30, 2013
Written by | BevNetwork
NICKI MINAJ IS IN THE MYX WITH NEW MOSCATO
Myx Fusions, propelled by a partnership with TV/pop susperstar Nicki Minaj, is pushing Moscato into a new dimension. Packaged in four-packs of cobalt blue 187ml bottles, Myx features the original (Australian Moscato), plus two versions infused with all-natural flavors—coconut and peach. With Minaj’s active support and fully integrated marketing planned, Myx is aiming to be the next big thing in the Moscato arena—as well as to attract casual beer drinkers. Myx Fusions are 5.5% ABV; SRP $9.99/four-pack. Currently available in New York, New Jersey, LA and Las Vegas, with more states being added soon.
|OOH LA LA: PUTTIN ON THE SPRITZ
If you put stock in the notion that it takes three to make a trend, it’s time to pay attention to the category of light, bubbly California wines. DFV launched Sequin; Gallo developed Barefoot Refresh; now Constellation has debuted Ooh La La. The four-wine line—Chardonnay, Pinot Grigio, Riesling and Rosé—sports low alcohol (9.0%) and a touch of spritz, packaged in a distinctive crown-capped bottle. SRP $11.99.
|EPPA SANGRIA AIMS TO GET ‘WHITE HOT’
On the heels of Eppa SuperFruit Sangria, made with organic grapes and superfruit juices, Deutsch Family Wine & Spirits has launched a white version, made with mangosteen, peach, mango and blood orange juices. Both Eppa red and white retail for $12.99 and check in at 8.5% ABV. Deutsch is bullish on the premium sangria category: 73% of consumers surveyed reported drinking Eppa in addition to the other wines, not as a replacement; and Eppa enjoyed 60% higher conversion rates during consumer tasting events vs. similarly priced wines.
WILDMAN, FOLONARI TEAM UP FOR 7TH ANNUAL TEAL APPEAL
The wine brand Folonari and importer Frederick Wildman and Sons are again joining forces during National Ovarian Cancer Awareness Month. For every bottle of Folonari wine sold during September, 50 cents will be donated to the nonprofit group Turn The Towns Teal. Ovarian cancer is often referred to as “the silent disease” as there is no early detection test and its symptoms are often vague and subtle—yet the survival rate is 90-95% when detected early, making an awareness campaign critical.
Turn The Towns Teal was the inspiration of Gail MacNeil of Chatham, NJ (1943-2008). When launched in September 2007, 40 towns throughout the State of New Jersey participated; now hundreds of towns in nine states are actively involved. Volunteers tie teal ribbons to trees, lamp posts and fences, as well as distribute educational literature. Teal-trimmed informational neckers on all bottles of Folonari will detail the symptoms women of every age need to know about detecting ovarian cancer.