Posted on | August 21, 2013
Written by | Cara McIlwaine
Supporting New York State wines is clearly the cool thing to do this season and year-round. So, this summer retailers across New York joined the Last Store on Main Street Coalition to participate in a summer poster campaign to promote buying local wines.
“This summer we launched our ‘Beat the Heat’ program to remind consumers to chill out with a refreshing New York State wine. The response was phenomenal, with stores across the state taking part and putting posters in their windows,” said Jeff Saunders, President of the Retailers Alliance and founder of Last Store on Main Street.
“We have made great strides in promoting New York wines over the last several years and we have enjoyed working with the New York wineries to promote their products,” added Michael Correra, Executive Director of the Metropolitan Package Store Association. The goal of this campaign has been to remind New Yorkers that some of the best wines come from their own backyard.
Thank you to all participating stores for sponsoring tastings and showcasing the amazing New York-made wines. Gratitude as well goes to Last Store on Main Street for coordinating poster efforts and other resources.