Posted on | August 1, 2013
Written by | BevNetwork
|DEWAR’S ‘3-B’ PRINTING PROJECT
Dewar’s is showcasing its latest innovation, Highlander Honey with the 3-B Printing Project. That’s not a typo. The 3-B Printing Project is a twist on 3-D printing, utilizing 80,000 bees to make honeycomb in designs inspired by Dewar’s Highlander Honey. Fans and bee enthusiasts can visit facebook. com/dewars to see a series of “Live in the Hive” videos showing the honeycomb structures being created. The bees’ natural instinct toward crafting honeycomb is akin to the craftsmanship that has gone into Dewar’s Highlander Honey, made with local Scottish honey.
|BUDWEISER UPDATES PHILANTHROPIC EFFORTS WITH SMARTPHONE APP
Anheuser-Busch is using social media and tech to help allocate funds to the Folds of Honor Foundation, which provides scholarships to families of soldiers wounded or killed in service. Through July 4th, fans were asked to download the free smartphone app Blippar (available for Apple and Droid devices), open it and ‘blipp the bowtie’ by aiming the smart phone camera at the bowtie logo found on all Budweiser packaging, and triggering the interactive experience to pick a U.S. state to help determine where some of the funds may be directed. Budweiser and the Anheuser-Busch Foundation donated 2 cents per case of Budweiser sold from May 5th–July 4th up to $1.5 million to Folds of Honor.
|VINGRAPH FROM GRACE CONCEPTS
Designed by industry veterans, VinGraph is a wine map application available for iPhone, iPad and Droid. While it’s handy for members of the wine trade, it’s also an app meant to be fun for wine novices. The website offers an easy video walkthrough for navigating the app that showcases diversity of textures and dimensions. A wide variety of regions, countries and wineries are featured with 3-D images and color-coding of regions. The full version is $9.99 on itunes and at the Google Play store, but itunes also offers VinGraph Lite for free.
RÉMY MARTIN ENGAGES WITH NEW ONLINE SITE
Rémy Martin has launched the Rémy Martin Playbook, a new site that encapsulates the Rémy lifestyle through premium content on drinks, music, nightlife, style and culture. Mixing original content with relevant links and posts from other sources, the site also features guest bloggers including brand spokesperson and creative consultant Robin Thicke (he of the song of summer 2013).
A key feature is the signature Rémy Martin Ringleader Program. Currently there’s a contest, where visitors can cast a vote for the next potential brand ambassador and give badges to friends on Facebook that have “ringleader” qualities—and be entered to win a special night out in NYC with a friend.