Posted on | September 13, 2013
Written by | BevNetwork
Absolut is partnering with Icona Pop – the pop sensation from Sweden behind the hit single ‘I Love It’ ft. Charli XCX – to launch Absolut Tune nationwide, a bubbly blend of crisp white wine and premium vodka.
To celebrate its national release, Absolut Tune and Icona Pop are encouraging party-goers everywhere to enjoy Absolut, as featured in the brand’s new video “All Night” from their forthcoming debut album, “THIS IS…Icona Pop” out September 24 from TEN / Big Beat / Atlantic Records. Debuting today, Icona Pop’s “All Night” music video features dueling dancers uniting in a “House Ballroom” experience as they unleash their spirit on the dance floor — much like how the flavors of crisp Sauvignon Blanc and premium vodka unite in Absolut Tune. Fans can enjoy the duo’s “All Night” video at www.youtube.com/IconaPop.