Posted on | November 1, 2013
Written by | BevNetwork
American Beverage Licensees (ABL) and licensed beverage retailers throughout the country encourage their communities to celebrate the fourth annual Package Liquor Store Month this November. This growing tradition recognizes the contributions of the independently-owned neighborhood package liquor stores to the economy and their local communities.
“America’s independent package stores provide an unparalleled variety of beer, wine and spirits products to consumers throughout the country,” said John Bodnovich, ABL Executive Director. “Customers want to know more about not just what to buy, but where it comes from and how they can enjoy it in their homes and with friends. Package stores specialize in bringing brands’ stories to life, whether they are part of the latest trend or a product that consumers know and love.”
Despite the rising cost of small business ownership, from taxes to healthcare, package stores have a positive impact on their communities. As the economy continues to establish its footing, off-premise beverage alcohol licensees are helping by annually creating over 465,000 jobs, more than $13 billion in wages and benefits, and $8 billion dollars in direct economic impact.
As the face of the beverage alcohol industry to the consumer, beverage retailers are invested in not only their businesses, but also their communities. It’s estimated that of every dollar spent in a small business, over 52 cents of that is invested back in the local community, over three times the rate of local recirculation by a national chain.*
“Locally-owned businesses are an essential part of the nation’s economy,” said Bodnovich. “They provide employment opportunities for local residents and reinvest in their communities. Supporting neighborhood businesses keeps our local economies diversified and healthier overall.”
As “licensed” merchants, independent beverage retailers specialize in the proper sale of age-restricted products. Specially-trained staff, accountability to regulators, and a focus on responsible retailing are fundamental examples of licensees’ commitment to their communities.
As package liquor stores prepare for the busy holiday season, independent retailers encourage shoppers to choose to support local business. Consumers can help celebrate Package Liquor Store Month this November by visiting their neighborhood package store to find the perfect complement to their party, meal or home bar.