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Bacardi Launches New Global Campaign

Posted on  | November 18, 2013   Bookmark and Share
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Bacardi Rum celebrated its 150th anniversary in 2012 and offered consumers a glimpse at the brand’s rich history. This year, BACARDÍ is extending the story of their heritage and provenance to a global audience with a new global integrated marketing platform, “Untameable Since 1862.”

For the first time, all of the BACARDÍ portfolio products will be united under one BACARDÍ look and feel globally, including a newly designed bat logo.


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