Posted on | November 18, 2013
Written by | BevNetwork
Bacardi Rum celebrated its 150th anniversary in 2012 and offered consumers a glimpse at the brand’s rich history. This year, BACARDÍ is extending the story of their heritage and provenance to a global audience with a new global integrated marketing platform, “Untameable Since 1862.”
For the first time, all of the BACARDÍ portfolio products will be united under one BACARDÍ look and feel globally, including a newly designed bat logo.