A | A | A

The Find: January 2014

Posted on  | December 30, 2013   Bookmark and Share
Written by |

BEAM’S NEW ICE SURGE: PUTTING THE COOL IN CORDIALS

The latest Beam innovation, Ice Surge Liqueur, takes the shot experience to a cool new level with the combination of fruit flavor and an icy mint blast. Available in Tropical Freeze (pineapple, mango) and Berry Blizzard (raspberry, blackberry, açai), the unique Ice Surge formula features a cooling sensation, which adds a whole new sensory dimension. The brand’s icy character is also echoed in the packaging’s ice-like appearance. Available in select markets; 70 proof; SRP $16.99.

icesurgeshots.com

WILD TURKEY 101 RYE FLIES BACK INTO SELECT MARKETS

After an absence from the market for about a year due to unexpected high demand, Wild Turkey 101 Rye began making its way back into the hearts and back bars of the best whiskey accounts in the country in late 2013. Social media deserves a little credit here, as a group of 101 Rye fanatics led the charge on Facebook. The spirit was re-introduced in 1L bottles targeting on-premise accounts in 21 markets across the country with the same peppery, bold flavor that cuts through any cocktail.

 wildturkey.com

 

LICOR 43 ‘MINI BEER’ PUTS A NEW TWIST ON SHOTS
Mixology can make for strange partnerships. Case in point: the 43 Mini Beer, a shot composed of chilled Licor 43 (the 62-proof Spanish liqueur made with citrus, vanilla and 41 other aromatic herbs and spices, hence the name) and heavy cream. Served in a miniature mug, the combo looks just like a freshly poured beer, but goes down sweet, bright and creamy. The 43 Mini Beer’s origin is muddled—but it has caught on with the 21-29 singles crowd, and thanks to several waves of bar promotions, the mini mugs are now available at 500+ venues. Another wave is planned for early 2014.

deutschfamily.com

 

 

SAPLING LIQUEUR TAPS INTO MAPLE

Canada naturally is a big flag waver for maple, but in the U.S., Vermont rules, and Saxtons River Distillery’s Sapling Liqueur may well do for maple what Domaine de Canton did for ginger and St. Germain did for elderflower.

New Jersey has given the small-batch liqueur a particularly warm welcome, thanks in large part to Allied Beverage/Favin Imports’ push on-premise, where Sapling is inspiring mixologists and chefs alike. In the kitchen at The Ryland Inn, Anthony Bucco calls it “as versatile as honey and as unique as prized vinegars,” while at the Inn’s bar Chris James has made Sapling the star of The Long Goodbye, among other cocktails. Michael Scofield, at Fox and Hound, raves that his restaurant has used it in shooters, martinis and a dessert sundae. Like his peers, Steve Fett, at Fiddler’s Elbow Country Club, praises the liqueur’s capacity to work in seasonal cocktails well beyond fall; two of his creations are the Maple Blossom and Sapling Avant Ski. Luke Gomez, of HopScotch in Jersey City, cites its “structure as a liqueur,” which has enabled him not only to use it in whiskey-based “Scotchtails,” but also in reductions, dipping sauces, even marinades. And at Stage Left in New Brunswick, Francis Schott calls it “strikingly different,” explaining, “the maple is clean and bright without being cloying.”

Perhaps the best indicator of all that Sapling is destined to continue doing Vermont maple trees proud is the fact that 85% of the New Jersey stores and 100% of the restaurants that began stocking the liqueur in 2013 Q4 reordered before the end of the year. Sapling arrives in New York and other states in early 2014. 70 proof. SRP $25/375ml, $35/750ml.

saplingliqueur.com

 


Comments

Comments are closed.

Register for our BMG eNewsletter

Subscribe to our eNewsletter today for related and useful information.

Enter your email address below.

 
About Us | Contact Us | Wholesaler Login | Publisher Login | Licensees Login
Copyright © 2014 Beverage Media Group ALL RIGHTS RESERVED
152 Madison Avenue, Suite 600, New York, NY 10016
Phone: 212-571-3232 | Privacy Policy