Posted on | January 10, 2014
Written by | BevNetwork
Sauza Tequila and Justin Timberlake have come together to launch Sauza 901 super premium tequila. This co-branded partnership brings together the unique personality of the 901 brand’s founder with the history and quality of Sauza Tequila to form a dynamic lifestyle spirits brand.
Some additional information on Beam Inc.’s latest offering: Sauza 901′s name is a nod to Timberlake’s hometown of Memphis, Tennessee. Sauza 901 is triple distilled 100% agave tequila and drinks well straight up, on the rocks or as a base for a variety of classic and new cocktails.
“Justin Timberlake is a creative powerhouse, and we couldn’t be more thrilled to join forces for this long-term partnership on Sauza 901,” said Bill Newlands, President North America, Beam Inc. “We look forward to driving Sauza 901 in the marketplace with the backing of Beam’s powerful marketing, sales and distribution organization. This is amazing liquid, and we believe Sauza 901 will challenge industry norms and transform the way people think about tequila.”
Sauza 901 will be available in select markets in early 2014 for a suggested retail price of $29.99. The 80-proof 750ml bottle will feature new co-branded packaging, including a distinctive bottle and a unique label design. Over time, given the global reach of Beam and Justin Timberlake as an artist, the Sauza 901 brand will be rolled out in select international markets, as well.
To offer an exclusive taste of Sauza 901, the brand will have a presence at Justin Timberlake’s world tour “The 20/20 Experience” with a Sauza 901 bar at every show. For more information, visit www.901.com, find it on Twitter @Sauza901, or like it on Facebook at www.Facebook.com/Sauza901.