Posted on | February 19, 2014
Written by | BevNetwork
Empire Merchants has been selling William Hill’s Napa tier of wines for the past five years, building great brand recognition on- and off-premise. Nationwide, over 35 million glasses of William Hill Chardonnay have been poured on-premise in those years. With strong brand recognition, E&J Gallo and Empire Merchants have now proudly launched the line extension, William Hill North Coast wines. The line of approachable wines currently features a Cabernet Sauvignon and Chardonnay.
E&J Gallo’s Joe Gallo recently attended a kick-off event at Lincoln Center and was joined by Charmer Sunbelt executives Ray Herrmann and Charles Merinoff. The event also included a donation presentation from Empire Merchants to the Food Bank for New York City.