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WSWA 71st Annual Convention & Exposition Is Almost Here

Posted on  | March 28, 2014   Bookmark and Share
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The Wine & Spirits Wholesalers of America (WSWA) 71st Annual Convention & Exposition is just days away—a packed agenda featuring exhibit halls and suites, competitions, tastings, speakers, educational programs, and a little fun, make it the premier industry event.

Information on the event, to be held April 8-10 at Caesars Palace Las Vegas, is available at the convention website: wswaconvention.org.

One of the most popular attractions at the WSWA Convention & Exposition is the always exciting mixology and tasting competitions, including:

  • The Wine & Spirits Tasting Competitions judged by a panel of experts
  • The Call for Cocktails Mixology Competition showcasing original and creative concoctions from mixologists around the country;
  • Hoptails Mixology Competition featuring brewed beverages as a key ingredient in new cocktails.

 Registration for the WSWA Convention & Exposition also includes three valuable general sessions with exciting keynote speakers:

  • Jordan Belfort, the wunderkind whose story inspired the current hit movie, “The Wolf of Wall Street;”
  • Captain Richard Phillips, the inspiration behind another heralded film, “Captain Phillips;”
  • Noted operations, decision-making and business consultant Dan Heath of Duke University rounds out the speaker roster.

 The Schedule also includes the U.S. Beverage Alcohol Forum, an information-rich program that will provide attendees with practical knowledge and resources to succeed in today’s rapidly-changing beverage market. Topics include: brand entry; on-premise activation; use of mixologists and brand ambassadors; digital media marketing; and, multicultural outreach, among others.

Biographical information on speakers as well as additional details about the events, sessions and competitions are available at the convention website: wswaconvention.org.


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