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The Find: May 2014

Posted on  | May 5, 2014   Bookmark and Share
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DEWAR’S GEARS UP FOR THE FUTURE WITH A HERITAGE-DRIVEN MAKEOVER

One of the world’s most beloved blended Scotch whiskies—Dewar’s—has launched a new visual identity under the banner “True Scotch Since 1846.” The new look begins with a distinctive shape for each bottle in the range; detailing and product information were sourced from the distillery archive in Scotland. The labels help consumers discover the stories behind the brand’s whiskies. In addition, all Dewar’s premium and super-premium whiskies carry statements of aging and provenance, and each bottle of Dewar’s Signature comes with a certificate of authenticity, signed by the Master Blender. Tying it all together: the Celtic truth knot embossed onto the glass of every bottle.

thedrinkingmansscotch.com

CASA NOBLE HAS A NEW WAY TO SIZE UP TEQUILA

Aiming to grab the eye of tequila lovers, Casa Noble Tequila is releasing its Silver, Reposado and Añejo expressions in 375ml bottles. The new bottles are exact replicas the original 750mls, and contain the same tequilas made from 100% organic blue agave. “We know consumers are curious about tequila,” said Jose Hermosillo, president of Casa Noble Tequila. “Our new size is attractive because people can choose just one style or all three.” Casa Noble is produced at a family-owned distillery that traces its roots back to 1776 along the hillsides of Jalisco; the estate boasts more than one million organic blue agave plants. Pricing for the 375mls at SRP $19.99.

 

RETRO VIBE AT GOLDEN CADILLAC IS VISIBLE & POTABLE

Cocktail historian Greg Boehm and co-owner James Tune, who opened Golden Cadillac Food & Drink in NYC in late 2013, have struck a popular nostalgic nerve with their “Seventies Sundays” series. At one installment in April, author David Wondrich provided colorful commentary on the history of shots while guests threw back such throwbacks as the Training Bra (Cana Brava Rum, triple sec, blue curaçao and 7-Up). Also on the menu: full-size servings of the Harvey Wallbanger (Aylesbury Duck Vodka, clarified orange juice, Galliano Liqueur) and the Cajun Martini from 1979 (Fords Gin, cayenne pepper, dry vermouth, pickled green tomatoes, okra).

 

 

OLD (1964) IS NEW AGAIN AT TAYLOR FLADGATE

The venerable Port house Taylor Fladgate, which holds one of the most extensive reserves of very old cask-aged Ports of any producer, has introduced a 1964 Single Harvest Tawny. The highly collectible and “gift-able” Port is the first in what will be an annual series of 50-year-old wines set to roll out in the next few years. The pale mahogany 1964 has fine oaky aromas and complex spicy, nutty, cigar box notes; the velvety palate is lifted by a still-evident acidity, and black pepper appears in the long finish. The rare Tawny is packaged in a wooden gift box at SRP $300.

kobrand.com | taylor.pt/en/

 


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