Posted on | June 27, 2014
Written by | BevNetwork
On May 22nd, Pernod Ricard USA employees gathered in New York City for part of the company’s global mobilization promoting responsible drinking. The day included the launch of a collaboration with a NY-based company that created a smartphone breathalyzer: Alcohoot. It also included the finals of an employee marketing campaign challenge to reduce underage and binge drinking as well as a demo illustrating the partnership with the Foundation for Advancing Alcohol Responsibility.