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The Find: July 2014

Posted on  | July 2, 2014   Bookmark and Share
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EL JIMADOR KICKS INTO WORLD CUP GEAR

For the third straight year, El Jimador Tequila is releasing commemorative soccer bottles in lanco and Reposado expressions (line-priced with regular bottlings). This summer being the World Cup, though, the brand is ramping up further—with social media activations, in-store promotions, sweepstakes and coupons (where legal). Also, teaming with Foursquare, El Jimador’s “Watcher’s Guide” will provide fans in 14 cities with a list of bars where the Brazil games will be featured. El Jimador is the official tequila sponsor of the U.S. National Soccer Team.

 

 

BERENTZEN TAKES A BITE OUT OF BOURBON

In launching Bushel & Barrel, Berentzen USA is betting that America’s thirst for bourbon is far from slaked. Berentzen Bushel & Barrel blends Kentucky straight bourbon and Berentzen Apple Liqueur, creating a smooth 60 proof spirit with crisp, ripe apple and spicy bourbon notes that can be enjoyed as a shot, on the rocks, or in cocktails. Founded in Haselünne, Germany, in 1758, Berentzen one of the world’s oldest commercial producers of spirits. SRP $21.99
berentzenusa.com

MONKEY 47 PUSHES THE GIN ENVELOPE

The tale of Monkey 47 Schwarzwald Dry Gin begins with Commander Montgomery Collins, the son of a British diplomat in East Asia, who after stints in Berlin and the Black Forest devised a gin recipe that called for no less than 47 botanicals, including the “secret weapon,” local lingonberries. Fine-tuned by Black Forest Distillers, in honor of the commander and his monkey, Max, the 47 handpicked ingredients are macerated in a combination of pure molasses alcohol and extremely soft spring water. The result is vivid with juniper, tangy citrus notes, a flowery aroma, hints of peppery spices and subtle fruit; and now it’s in America via Sidney Frank Importing Company. 94 proof; $44.99/375ml.

MASTERS OF MIXES BRINGS CHEF’S SAVVY TO THE BLOODY MARY

The Bloody Mary, by its vegetal nature, has always had a culinary side. That’s why Chef Anthony Lamas developed a wild array of farm-fresh Bloodys to enhance Sunday brunch at his Louisville-based restaurant Seviche. Now, in a leap made possible by modern food science, Master of Mixes in-house specialist Isolde Aubochon and Chef Lamas have created a line of shelf-stable “Chef Inspired” Bloody Mary Mixes that achieve remarkable depth of flavor.

The new line comes in three varieties: Classic (celery-forward, with savory and lemon notes); Loaded (bright garden vegetable flavors, complemented by fresh horseradish, cracked pepper, jalapeño and citrus); and 5-Pepper (both bold and hot, with chipotle, ancho, habanero, jalapeño abd red peppers). The flavor profiles are distinct and intense—and hold their flavor and texture even amid melting ice. At SRP of $6.99/1.75L and $3.99/1L, these budget-friendly mixers are just some vodka away from making home mixologists into masters of the Bloody Mary.


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