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New Products & Promotions: September 2014

Posted on  | September 4, 2014   Bookmark and Share
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SMIRNOFF BOLSTERS SORBET LIGHT LINE WITH STRAWBERRY & PEACH

Summer Strawberry and White Peach are the newest additions to smirnoff’s reduced-calorie Sorbet Light portfolio. Built for the beach and BBQs, these vodkas feature 78 calories per 1.5 oz. serving (25% fewer than most dessert-inspired flavored vodkas). The new fl avors join Pineapple Coconut, Raspberry Pomegranate, Lemon and Mango Passion Fruit. 60 proof; available in 50ml, 750ml, 1L.

SRP: $15.99/750ml

smirnoff.com | facebook.com/smirnoffus

 

 

 

A STYLISH & FITTING EXTENSION: ED HARDY SPICED RUM

Connecting with Sailor Jerry Collins and other visionary artists fresh out of fine arts college, Ed Hardy went on to fuel tattooing’s global popularity and define its modern style. Fittingly, just as tattoos have long been emblematic of Admirals, Captains and Sailors, so has rum; and now Ed Hardy has his. Ed Hardy “Most Wanted” Spiced Rum is stylish inside and out, featuring fl avors of vanilla, caramel and Caribbean spices. Kicking off nationally October 1.

SRP: $15.99

edhardyrum | facebook.com/edhardyrum

 

 

 

CLASSIC SPIRIT UPDATED: 1852 KURANT CRYSTAL VODKA

Based on a recipe from 1852, when vodka was aged in glass barrels to achieve natural smoothness, 1852 Kurant Crystal Vodka bears the fruits of both modern technology and packaging. After the natural grain base is seven-times distilled, four times fi ltered and brought to bottle proof using pure spring water, 1852 Kurant Crystal is aged for 6 months in stainless steel, which gives it a smooth taste and fine aroma. Ideal as a shot or on the rocks with olive garnish.

SRP: $29.99

medcoatlantic.com | facebook.com/1852KurantVodka

 

 

BARGAIN CAVA SEGURA VIUDAS GETS HANDSOME MAKEOVER

Segura Viudas, the Spanish cava known for its remarkable quality-price ratio, is undergoing a dramatic label change. Taking a turn toward the masculine, the new package will be robed in tones of burnished chestnut and will feature the Segura family crest more prominently. The new look rolls out nationwide in September.

SRP: $10

seguraviudiasusa.com | facebook.com/seguraviudiasua

HELIOTROPE WINES EMBRACE THE SEASON’S SUNSHINE IN A BOTTLE

The Heliotrope flower follows the sun, collecting warmth and energy each day—a natural cycle. Similarly the grapes for Heliotrope wines embrace the brilliance of the California sun throughout the growing season, resulting in fresh, ripe fruit characteristics. The four varietal wines in the Heliotrope family are: Moscato, Pinot Grigio, Pinot Noir and Red Moscato. Marketed by Bronco Wine Company.

broncowine.com

‘DECOPAS,’ NEW FROM ARGENTINA, IS FUN-AND FRUIT-FORWARD

In Buenos Aires “¿Decopas?”—slang for “By the glass?”—is also a joyous invitation that signals the start of Happy Hour. This is the inspiration behind Decopas Sauvignon Blanc 2013 and Malbec 2013, two new wines from Mendoza, Argentina, being launched in the U.S. by Excelsior Wines (importer of Concha y Toro). With the tagline “Life is Full of Flavor” and whimsical labels, Decopas aims squarely at the highly social Millennial generation.

SRP: $12

excelsiorwines.com

 

 

 

 

 

UV ‘SUGAR CRUSH’ BRINGS A TROPICAL TWIST TO VODKA

Phillips Distilling Company has created the first and only tropical fruit candy-flavored vodka. Made with all-natural fl avors, UV Sugar Crush has a burst of tropical fruit taste a lingering fi nish; ideal for cocktails or on its own. UV Sugar Crush was developed in response to the rise in Millennial nostalgia, as seen via the surge in retro candies and buzz about all things ’90s. 70 proof.

SRP: $12.99/1L; $11/750ml; $.99/50ml

uvvodka.com | facebook.com/uv-vodka

CAFÉ DE PARIS STEERS BLOSSOMING BUBBLY CATEGORY TOWARD FRUIT

Seeing opportunity in the sparkling wine category, Pernod Ricard USA has introduced Café de Paris, the #1 French sparkling wine—made in Saint-André de Cubzac, in the Bordeaux—to the U.S. With 10% ABV, a slightly sweet flavor profile and eye-catching design, Café de Paris targets Millennial women. Both Pear and Pomegranate expressions will be available nationally.

SRP: $12.99

cafedepariswines.com

 

 

 

DYNAMIC WILLIAM HILL DUO HAS NEW SIDEKICK

William Hill, whose Chardonnay and Cabernet Sauvignon have become a true power couple in terms of glass pours, has added a North Coast Sauvignon Blanc to the mix. The 2013 inaugural vintage is anchored by fruit from both Russian River Valley and Northern Sonoma; it offers ripe citrus (lemon, grapefruit, lime) with hints of passion fruit and pineapple. The full, round mouthfeel leads in to a refreshingly crisp finish.

SRP: $15.99

williamhillestate.com | facebook.com/williamhillestate

 

 

HEINEKEN BULLISH ON DESPERADOS, UNIQUE LAGER WITH A TEQUILA TOUCH

Committed to evolving and expanding the U.S. beer market, Heineken has launched Desperados, a one-of-a-kind beer blended with tequila barrel-aged lager for a smooth taste with subtle lemon notes. This distinct Latin-inspired beer is already in 66 countries where it has delivered double-digit growth. Desperados (6% ABV) is expected to drive sales among Millennial consumers during high-energy social occasions.

Currently available in southeastern states, in six- and 12-pack

heinekenusa.com

WITH WATERMELON, LUCAS BOLS CONTINUES TO LEAD LIQUEURS

Lucas Bols Watermelon Liqueur arrives in the U.S., on the heels of the liqueur’s success in Europe, where light, refreshing Bols Watermelon spritzers and martinis have been enjoyed since 2012. The new expression follows recent Elderflower and Yogurt launches here, and strengthens the firm’s position in the U.S.’s growing premium liqueur category. The Lucas Bols portfolio now has 35 entries. 34 proof.

SRP: $14.99-17.99/1L

bols.com | facebook.com/houseofbols

MAN’S BEST FRIEND’S BEST BLEND: INTRODUCING BIG GUY RED WINE

A Wheaten Terrier pup welcomes visitors to Bell Cellars in Napa Valley. So it was only fitting that the dog, Ty, also known as “Big Guy,” would eventually have his own wine—a blend of six varietals, led by luscious Syrah, Merlot and Cabernet Sauvignon. Fruit-forward and lively, with berry and cocoa wrapped in toasted oak, Big Guy is for everyday drinking, whether at the table or just hanging out with man’s best friend. Marketed nationally by Bronco Wine Company, which is celebrating its 40th anniversary this year.

broncowine.com


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