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The Find: October 2014

Posted on  | September 26, 2014   Bookmark and Share
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SAVING RARE ASIAN LEOPARDS WITH NEW POLISH VODKA
Though Snow Leopard Vodka is distilled in Poland from the rare spelt grain, its spirit is in Asia where the endangered big cat roams. There are fewer than 3,500 Snow Leopards left, and founder Stephen Sparrow created this vodka to benefit the Snow Leopard Trust; 15% of all profits are donated. “Our goal is to sell 150,000 cases of Snow Leopard vodka annually, generating enough revenue and awareness to safeguard the Snow Leopard’s future,” Sparrow says. Distilled six times, with a smooth texture and a deliciously fresh, sweet nutty taste, Snow Leopard Vodka is distributed internationally by Edrington Group. SRP $34.99/750ml. edrington.com

 

 

GREY GOOSE BREAKS NEW GROUND WITH ‘VX’
Finished with a dash of Cognac, Grey Goose VX (for “Vodka Exceptionnelle”) has pushed vodka in a bold new direction and given the brand a new luxury spirit. VX was crafted by Maitre d Chai François Thibault, who began his career in Cognac. “I am inspired by both the authentic and the innovative—drawing from the best of the past to create something new and meaningful. This is how Grey Goose VX came to be,” said Thibault. “This is a very special liquid, which can only be produced in limited quantities to uphold its superior character. It is truly a celebration of French craftsmanship.” Best enjoyed on the rocks in a snifter, or simply chilled and neat, its rich and aromatic character features blossoms, plum, apricot, light citrus and wild honey. 80 proof. SRP $74.99/750ml, $97.99/1L. | greygoose.com

IS PEACH THE NEXT BIG THING IN SPIRITS?
According to Beverage Information Group, peach is the #1 flavor introduced in consumer products since 2013. Two new spirits products are ready to take the peach bandwagon for a ride.

Heaven Hill is releasing Christian Brothers Peach—VS Brandy infused with peach flavors—aiming to replicate the success of Christian Brothers Honey, which has grown more than 26% since 2013. Bottled at 70 proof, the new expression is available in 50ml, 375ml and 750ml (SRP $10.99). Marketing materials, will utilize the Christian Brothers’ “CB & …” tagline by adding “CB &…a taste of peach.” heavenhill.com

Meanwhile, don’t try telling Svedka that flavored vodka is fading. Hot on the heels of Strawberry Lemonade and Mango Pineapple, the brand is introducing Svedka Peach, a blend of imported Swedish vodka with aromatic notes of ripe peaches, producing a warm, sweet entry followed by a gentle pear finish. Available in 50ml, 375ml, 750ml (SRP $12.99), 1L and 1.75L (SRP $21.99). 70 proof. svedka.com

SUNTORY FUELS JAPANESE WHISKY INTEREST
Quietly, Japan has become a connoisseur’s go-to source for high-end whisky. Suntory’s Hibiki brand symbolizes nature and the subtleties found in the 24 seasons of the traditional Japanese calendar. Hibiki 17 Years (SRP $150) features aromatics including peach, apricot, melon and rose, followed by a complex palate of coffee, black cherry, vanilla and Mizunara (Japanese oak) and sweet fruity and lychee aftertaste. Hibiki 21 Years (SRP $250) is bronze-amber, with cooked fruit, blackberry and banana on the nose and sandalwood, honey, dried fruit and Mizunara on the palate, leading into a rich, intense finish.
suntory.com/whisky


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