Posted on | August 26, 2015
Written by | BevNetwork
Frederick Wildman & Folonari ‘Turn the Towns Teal’ for Ovarian Cancer.
Now in its fifth year, the collaboration of Folonari and Frederick Wildman with The Towns Teal, Inc.—a national campaign to promote the awareness of ovarian cancer—kicks off this month. In addition to contributions from Wildman’s wholesale partners, local retailers and community businesses during the month of September, Folonari will donate a portion of every bottle sold nationwide towards the non-profit organization. Consumers are being encouraged to take a selfie while wearing something teal and recruit their friends to do the same; Folonari will then donate $10,000 for the first 10,000 selfies posted to the #TurnMySelfieTeal.
“Volunteers register their respective towns, tie ribbons in town centers and distribute symptom cards during the month of September, which is designated National Ovarian Cancer Awareness month,” explains Jane MacNeil, President of Turn The Towns Teal. What was started as a grassroots effort just in one state, has now escalated to a national campaign with representation in 46 markets, including Canada. Teal-trimmed informational neckers on all bottles of Folonari will detail the symptoms women of every age need to know about detecting ovarian cancer.