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Beringer ‘Beckons’: When Wine and Social Media Collaborate

Posted on  | September 9, 2015   Bookmark and Share
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An intimate group of media and influencers avoided a rainy evening on August 11th to get a behind-the-scenes preview of Beringer’s first-ever integrated creative campaign “Better Beckons,” inspired and curated by Instagram sensation Murad Osmann. Best known for capturing breathtaking photographs of his wife Nataly leading him all over the world, the couple has been able to amass an Instagram following of over 3 million with #FollowMeTo images of breathtaking destinations, each with her in front, reaching back to him. Joined by Murad and Nataly on a visit to New York City from their home country of Russia, winemaker Mark Beringer hosted a multi-course dinner at Little Park in the Smyth Hotel with top-shelf pairings from Beringer’s Distinction Series and Private Reserve collection. The ad campaign will go live in print, digital and social media starting September 29th, 2015.

Maxim Pakhomov, Beringer Vineyards; Nataly Osmann; Murad Osmann; Mark Beringer, Beringer Vineyards; and Seth Hynes, Beringer Vineyards










Seth Hynes; Elizabeth Hooker, Treasury Wine Estates; and Mark Beringer










Guests enjoyed a multi-course pairing dinner with wines from Beringer’s reserve portfolio, including the not-yet-released 2012 Private Reserve Cabernet Sauvignon










Murad Osmann and wife Nataly, shooting a #FollowMeTo photo in the Napa Valley for Beringer


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