Posted on | October 22, 2015
Written by | BevNetwork
Atlantic Wines & Spirits and Diageo launched their North American Whiskey Blitz to the entire Atlantic sales force in Brooklyn on September 15th. Master of Whiskey Spike McClure and New York Whiskey Ambassador Ryan Ross presented new offerings such as Blade and Bow, IW Harper, Johnnie Walker Rye Cask Finish, Crown Royal Rye and the Bulleit family. Over 80 teams were out in the field selling, sampling and educating retailers.