Posted on | November 18, 2015
Written by | Sara Kay
Treasury Wine Estates’ Penfolds House pop-up in Manhattan unveils latest in the portfolio
Penfolds recently transformed the Stephan Weiss studios in Manhattan’s West Village for the second iteration of the Penfolds House on October 21st and 22nd and took guests on a journey through the history of Penfolds. The two-day take over included educational seminars, tastings of current and back vintage Penfolds Collection wines and the unveiling of the highly sought-after Penfolds Grange 2011 at an SRP of $850 a bottle.
Tim Irwin, Senior Penfolds Senior Marketing Manager, led an investment seminar with a variety of panelists, including Charles Antin from Zachy’s, Jennifer Williams-Bulkley, founder and wine advisor for AOC, and Steve Lienert, Senior Red Winemaker for Penfolds. The seminar provided an opportunity to discuss wine as an investment as opposed to choosing wines to drink now, and included a sample of older Penfolds Grange and Bin 389.
Peter Gago, Penfolds Chief Wine-maker, led guests through the Penfolds Collection wines that had only released globally the week prior in Shanghai. “This year’s collec-tion again reminds our winemaking team of the magic and unknowns of wine,” said Gago. “There’s still so much that we don’t know. Our 2013 reds have sig-nificantly transformed in bottle—grown, complexed, fattened—call it what you will. These wines make us smile and re-mind us of why we do what we do.”
The Penfolds House also included a Penfolds Grange room, uniquely revealing the story of how Grange was created and featured a tribute to Max Schubert, Penfolds’ first winemaker and father of Grange. Guests uncovered hidden facts about Penfold’s history with a virtual interaction wall of “Bins,” whose significant photo or quote was “unlocked” with infrared flashlights.
To close out the week, Penfolds and GQ magazine revealed the winner of the 2nd annual Best Dressed Sommelier competition at a private reception. Kyle Ridington, Chef Sommelier from Piora Restaurant in New York City, was chosen as the dapper winner.
1. DLynn Proctor, Penfolds Winemaking Ambassador; Peter Gago, Penfolds Chief Winemaker, Lily Lane, Penfolds Senior Public Relations Manager; Steve Lienert, Penfolds Senior Red Winemaker; Timothy Irwin, Penfolds Senior Brand Manager; and Robert Ord, Penfolds Winery Ambassador
2. Peter Gago, and That 70’s Show actress Laura Prepon (recently seen in Orange is the New Black)
3. DLynn Proctor and Steve Lienert unveiling the Penfolds Grange 2011 vintage during the Best Dressed Sommelier event
4. Marcus Samuelsson, celebrity chef; Kyle Ridington, Piora restaurant; Brett Fahlgren, GQ magazine; and Rachel Roy, fashion designer
5. The Penfolds Grange room told the story of how Grange came to be; guests uncovered hidden facts about Penfolds history with a virtual interaction wall