Posted on | December 2, 2015
Written by | BevNetwork
Through September, Jack Daniel’s and Brown-Forman invited Metro NY retailers to participate in their 5th annual “Paint The Jack” competition. Participants decorated a 34-inch statue of Mr. Jasper Newton Daniel, and included the statue on a Jack Daniel’s display in their store. The reveal of the painted statues took place on October 20th at Freehold in Brooklyn, with Jack Daniel’s cocktails and Tennessee-inspired bites. Judges, including former New York Giant punter Steve Weatherford, judged on creativity, originality, theme, detail/ difficulty and overall impression. First place went to College Wine and Liquor in Brooklyn, for their Duck Dynasty-inspired statue.