Posted on | January 19, 2016
Written by | Sara Kay
Updating a revered spirit brand can be risky. Wild Turkey is taking a crack at it, while making no changes to the liquid itself. The brand’s premium range of bourbon and rye now sports a detailed new turkey illustration. The makeover also reflects Eddie Russell’s recent promotion to Master Distiller; the signature on the Wild Turkey Bourbon label makes it clear that it is Eddie’s creation, while his father Jimmy Russell is the creator of Wild Turkey 101. And toward the bottom of every bottle, embossed in the glass, are the words “BOLD. GENUINE. TRUE.” wildturkey.com
Medea Vodka, creator of the first spirit bottle with a customizable LED message band, has upgraded their novelty. Whereas the original bottle was programmed manually, the new edition uses Bluetooth technology. With a free app (Android or iPhone) and a smartphone, users connect to their own bottle, then have the option not only to program a scrolling message up to 200 characters, but also to invite others, join social media and locate their bottle (with more features planned in the near future). Detailed instructions are included with each 750ml bottle. SRP $29.99. medeavodka.com
Bars ordering Fords Gin will find a slight change in their cases over the next few months. For a limited time, one out of every three bottles of Fords Gin liters will be delivered in a green-coated bottle instead of the usual clear glass. This change comes in response to suggestions by bartenders who have been repurposing their 86 Co. bottles for juices, syrups and batching. It is common practice behind the bar to keep lime juice in a green bottle so the request was only a matter of time. As a small entrepreneurial outfit, The 86 Co. was happy to make some green bottles to further encourage reuse. 90 proof. the86co.com
Booker’s, one of the few bourbons available uncut and unfiltered, has released the sixth entry in the brand’s 2015 limited-edition collection: Batch 2015-06, also referred to as “Noe Secret.”
Fred Noe, 7th-generation Master Distiller, and the Booker’s Bourbon Roundtable—a collection of bourbon experts, enthusiasts and writers—selected the latest expression. Booker’s “Noe Secret” batch is a testament to the robust recipe first created by founding distiller Booker Noe, Fred’s father. “This batch’s name is a play on words, because Dad kept no secrets—in his life, or in the way he made his bourbon,” said Fred Noe.
“Noe Secret” is the third and final batch this year to be selected by the Booker’s Bourbon Roundtable, whose members include: F. Paul Pacult, founder of Ultimate Beverage Challenge, and Beverage Media Contributing Editor Jack Robertiello. The final liquid is 128.1 proof; aged 6 years, 8 months and 7 days; showing a nose of vanilla with hints of cherry and a long, warm finish; recommended with ice or cut with water. SRP $59.99. bookersbourbon.com