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Diageo and Atlantic Wines and Spirits introduce Smirnoff ‘Sourced’

Posted on  | February 22, 2016   Bookmark and Share
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Diageo launched its newest innovation, Smirnoff Sourced, with Atlantic Wines & Spirits, a division of Empire Merchants. Smirnoff Sourced is a flavored vodka (60 proof) that is gluten-free and made with 10% real fruit juice. The product is line-priced with Smirnoff flavors and available in three flavors—Ruby Red Grapefruit, Pineapple and Cranberry Apple—each featuring colorful case cards and neckers.

Tom Notaro, Atlantic Wines & Spirits; Jean Hauptman, Diageo; Marcelo Alcoba, AWS; Matt Johnson, Diageo; Leslie Vazquez, AWS; Cari Garcia, AWS; Tom Maguire, AWS; Brandon Long, AWS; Andres Lopez, AWS; Fedele Miranda, AWS; Greg Sherwood, AWS; and Charles Weinschreider, AWS


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