Posted on | February 22, 2016
Written by | Garrett Peck
Diageo launched its newest innovation, Smirnoff Sourced, with Atlantic Wines & Spirits, a division of Empire Merchants. Smirnoff Sourced is a flavored vodka (60 proof) that is gluten-free and made with 10% real fruit juice. The product is line-priced with Smirnoff flavors and available in three flavors—Ruby Red Grapefruit, Pineapple and Cranberry Apple—each featuring colorful case cards and neckers.