Posted on | March 21, 2016
Written by | BevNetwork
Atlantic Wines & Spirits and Diageo launched their Master of Whiskey two day blitz to the entire sales force starting February 22nd. The Master of Whiskies all presented and tasted the group on Talisker, Dalwhinnie, Cragganmore, Lagavulin and Oban. Sales reps were out in the field selling, sampling and educating retailers on each brand.