Beer

Raising the Barrio

Thursday, May 23rd, 2013

Wine, beer and spirits marketers embrace a brave new multi-culti ... read more>

Tags: Bacardi, Buchanan Whisky, Budweiser, Chêne Bleu, Ciroc Vodka, Coco Mambu, culture, D'Usse, Diageo, El Jimador, Empire Merchants, Heineken, Hennessy, Jay-Z, Johnnie Walker Black, Jorge Posada, LeSutra, Malibu Red, Moscato, multi-culturalism, Ne-Yo, Polite Provisions, red wine, Rosé, rum, RumChata, Southern Wine and Spirits Nevada, Tecate, Tequila, Tequila Avion, The Flavor Lounge, Timbaland, TY KU sake
Posted in Beer, Culture, Spirits & Mixology | No Comments »

Dos Equis ‘Most Interesting Man in the World’ Returns With New Commercials

Wednesday, April 17th, 2013

The legendary beard and smoking jacket are back, as Dos Equis today announced the launch of its 2013 creative advertising campaign featuring the “Most Interesting Man in the World.” The advertising icon will be featured in new spots set to run nationally via television and online, all of which ending with the familiar charge for ... read more>

Tags: Dos Equis, Most Interesting Man in the World
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Heineken USA Ramps Up for 2013

Thursday, March 28th, 2013

Innovation and acceleration are key at national distributors conference in ... read more>

Tags: "The Most Interesting Man In the World", Amstel Light, Dolf van den Brink, Dos Equis, Heineken USA, Lesya Lysyj, Matt Kahn, National Distributors Conference, Ritchie & Page Distributing, Scott Blazek, Star Bottle, Strongbow Hard Cider
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Think Tank Declares Heineken #1 Digitally Competent Brand

Friday, March 8th, 2013

L2 Think Tank has released its inaugural Beer Index ... read more>

Tags: Beer Index Study, Budweiser, Heineken, L2 Think Tank
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Beer Outlook 2013

Tuesday, February 26th, 2013

Beer’s free fall is over. Last year’s retail sales—projected to hit $100 billion for the first time in U.S. history—reversed three straight years of volume declines, according to data compiled by the Beer Institute. Driven by increasing sales of hundreds of craft and artisanal brews in all 50 states, 2012 volume rebounded from depressed levels, ... read more>

Tags: Applebee's, beer, Beer Institute, Brewers Association, Budweiser, Coors Light, craft beer, Davidson Brothers, Gold Eagle Liquors, Guinness, Harp's, Kreston Liquor Mart, Magic Hat, microlabels, MillerCoors, Newcastle, Saratoga, Smithwick's, The Irish Times Pub
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Dos Equis Game Changer Program Takes Sports-Viewing To a More Interesting Level

Wednesday, January 9th, 2013

Dos Equis, one of the fastest growing upscale import brands in the U.S., is taking the sports-viewing experience to a more interesting level at retail and on-premise with the debut of the Dos Equis Game Changer activation. Running January through March, Game Changer inspires adults to take their in-home sports viewing experiences to new heights ... read more>

Tags: Dos Equis, Game Changer, Heineken USA
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Reinventing the Draught Experience, One Beer at a Time

Thursday, November 1st, 2012

Heineken USA grows its portfolio of upscale international beers, while educating the trade on “The Perfect Pour” When Donal Dennehys arrived in New York from his native Ireland, he was horrified at the quality of most draught beer. “Much of it tasted terrible because it was pumped with air from the bars’ dusty basements and ... read more>

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The Beverage Network’s 2012 Special Holiday VAP Section

Thursday, November 1st, 2012

Good things come in all sorts of packages—from tin canisters and window boxes to velvet bags and leather display stands—often accompanied by simpatico tools and ... read more>

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Craft Beers Go “Mega” in America: Food Tie-Ins and Thirst for New Styles Drive Record Sales

Monday, October 1st, 2012

Craft beer sales have definitely blown up in the last three years,” says Nick Anderson, beer buyer at Arrowine & Cheese in Arlington, VA, not far from the Central Intelligence Agency. But, happily, there’s nothing covert about the growing appeal of small-scale beers. Americans not only have discovered the pleasures of craft-brewed ales, porters, stouts ... read more>

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Heineken Lauches New “Star Bottle” Design

Monday, September 17th, 2012

Today Heineken USA, the nation’s leading upscale beer importer, officially announced that for the first time since 1946, Heineken has redesigned their world-class green bottle for U.S. consumers. The revamped “Star Bottle” is set to hit select New York State markets beginning mid-September, with a national roll-out slated to begin in March 2013 in on ... read more>

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