Talkin Tech

Talkin Tech: Third-Party Wild Cards

Thursday, September 26th, 2013

Should unlicensed marketers profit from the sale of wine? Advertising online is an important part of any serious online retailer’s marketing mix. The options for a store start with the major search engines, but search marketing can be an expensive choice as the competition for keywords is intense. Increasingly niche websites are opening up where ... read more>

Talkin Tech: No Website? No Problem. Get Found with Google.

Sunday, September 1st, 2013

According to a 2012 consumer review survey by a leading digital marketing news website, SearchEngineLand.com, about 85% of consumers use the internet to find local businesses. Needless to say, potential customers are out there, and we want them to find us. Luckily, within the past few years a number of effective, free online resources have ... read more>

Talkin Tech: One Million Orders Later

Tuesday, July 23rd, 2013

It was more than 15 years ago that the first order was placed online at BevNetwork.com. That was back in the heady days of the dot com bubble and online ordering in the liquor industry was maybe a little ahead of its time. Back then it didn’t seem unusual that stores were being paid to ... read more>

Talkin Tech: Like Starting Over – Rebuilding Traffic after the Demise of Amazon Product Ads

Tuesday, June 25th, 2013

In his classic text on the history of California wine, Leon Adams described the cycles of boom and bust that characterized the early days of that state’s budding wine industry. Sometimes it feels like he might as well have been discussing the options for selling wine online for retail stores. Recent changes in the available ... read more>

Talkin Tech: Sell, Retain, Repeat…

Thursday, May 30th, 2013

Today few people raise an eyebrow at the thought of selling or purchasing wine online. Some of the largest online retailers’ websites have served consumers for over a decade and a half. A quick scan at Wine-Searcher.com also reveals there are now over 12,000 outlets in the United States showcasing their products online. The increasing ... read more>

Talkin Tech: The Hidden Advantage of eCommerce

Friday, May 3rd, 2013

Distributor sales reps leverage eCommerce to buld engagement with ... read more>

Talkin Tech: The Giants of Comparison Wine Shopping: Amazon and Google Shopping

Monday, March 25th, 2013

It wasn’t so long ago that wine stores could afford to be complacent about their websites. Online traffic would likely find them from a product search on a search engine or wine directory site, competition wasn’t too bad and Google Product listings were free. It was tempting for retailers to treat online orders as less ... read more>

Talkin Tech: Online Crossroads: Marketing Agents Seeking to Sell Wine Online get a Hearing at the SLA

Thursday, February 28th, 2013

The State Liquor Authority of NY is preparing a new set of guidelines that could have national implications for how wine is sold online. While the jurisdiction of the SLA is limited to licensed wholesalers, retailers and restaurants, the issue at hand is how unlicensed marketing agents can promote wine. As a price-posting state NY ... read more>

Talkin Tech: Retailers Respond to a Changed Landscape

Tuesday, January 22nd, 2013

Around this time every year we review the results of our benchmarking report which shows how retailer websites on the Bevsites eCommerce platforms have fared over the past year. Looking to share useful insights we characterize the differences at stores that grew significantly or sustained sizeable sales with their online business. Previous articles have described ... read more>

Talkin Tech: Why Distributors All Win by Competing on the Same Platform

Saturday, December 29th, 2012

As Beverage Media’s online view of the New York drinks market grows more complete it has attracted the attention of trade members in other parts of the country. The initial reaction is very positive with excitement about the product browsing and eCommerce. However as the discussion shifts to the prospect of something similar happening in ... read more>

To learn more about how Beverage Media can help with a website for your store, visit BevSites.com or contact Ian Griffith at 617-864-1677 or follow us on Twitter at twitter.com/bevsites

For a complete listing of all the Talkin' Tech articles, please visit Talkin' Tech on BevSites.com.

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